JetBlue Airways Hiring Process Takes Flight
with Trend Integration's InterviewDirect

CHERRY HILL, NJ, (September 12, 2007) - Trend Integration, LLC, the foremost provider of telephone-based job candidate screening solutions, today announced that JetBlue Airways is using its InterviewDirect phone screening solution to qualify job candidates. Hiring for its reservation, call center, in-flight crew and airport and ground operations teams, JetBlue contracted with Trend Integration in June 2007 and was up and running with InterviewDirect within thirty days.

"Within just a few weeks, InterviewDirect significantly improved our HR metrics including the cost-of-hire and time-to-fill. Screens are typically completed within 48 hours. At the same time, we are able to cut costs and are positioned to redeploy resources to more strategically important areas," said Dean Melonas, Vice President, Recruitment, JetBlue Airways. "These benefits combined with Trend Integration's intense commitment to customer satisfaction result in a powerful solution that I would recommend to any organization that values a best practices recruitment process."

Previously, the airline's recruiters were spending significant amounts of time conducting telephone screens of prospective candidates. With InterviewDirect, JetBlue's recruiters are able to focus on qualified candidates, reducing time-to-hire and improving recruiter effectiveness.

Hal Cohen, CEO of Trend Integration, stated, "JetBlue is heavily focused on the business benefits of technology and InterviewDirect aligns perfectly with their strategic goals. As a result of using InterviewDirect they can screen more applicants in the same timeframe, qualify them, and construct a readily available talent pipeline. It's also a winning proposition for candidates as they are able to progress through the hiring process more quickly."

InterviewDirect eliminates the historical inefficiencies of the manual phone screening process by leveraging telephone, IVR and Web technologies. Applicants are asked a series of qualifying questions to determine whether or not to advance them in the hiring process. Hiring companies can standardize and tailor the specific questions asked during the pre-screening process. Because InterviewDirect is available 24/7, candidates can be screened around the clock, increasing the prospective talent pool.

More About Trend Integration

Trend Integration's InterviewDirect services improve the job applicant phone screening process for both the applicant and the hiring firm. Used by a wide range of clients, including retailers, global consulting firms, and insurance companies, InterviewDirect speeds time-to-hire while improving quality-of-hire, enabling organizations to pre-screen more applicants and build talent pipelines.

Headquartered in Cherry Hill, NJ, privately held Trend Integration was founded in 2002 by a staffing company owner and a media technology business CEO. Together they sought to improve the interviewing process across all job types for recruiters and hiring managers.